BNI Australia is a business referral organisation whose primary purpose is to assist its members to find and exchange qualified business referrals. Perth’s BNI group has the objective to grow their number of members. Some industries are lacking a presence in the BNI networks groups.
The client wants to limit the target market to a specific industry and send out a free invitation to encourage the target to try out before buying a membership. A personalised DL invitation was done up and sent out to 100 health professionals in the area.
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