AWB co

How we tackled the brief given to us.

Brief

AWB co, is a WA Company specialising in the refurbishment, maintenance and management of buildings and facilities. Their niche is in minor works construction and projects to approximately $1 million in value. AWB co is a multi-trades commercial builder experts in designing, building and maintaining inclusive and accessible environment across various industry sectors.

Previously named Access Without Barriers, the business was created in 2014 with the commitment to create and build inclusive environment for all. While the name spoke to the origin of the business. The name was then changed to AWB Building Co with a first rebranding attempt.

Since then, AWB co has broaden their services by providing multi-trade maintenance services, as well as building services, and asset management services. The client uncovered a need for a more cohesive identity.

awbco.com.au

Solution

We first began by redefining the company’s vision and values, aligning AWB Co’s philosophy with its enlarged scope of work and diversified service delivery model.

We then reinterpreted the existing logo to create the new AWB brandmark and brand positioning “we build better together”.

Afterward, we developed a comprehensive branding and visual identity to improve the brand's visibility and memorability. We redesigned all the corporate communications, building and vehicles signages, marketing communications, social media pages and website, event branding and promotional giveaways.