Project Description

FAWA Branding

PROJECT BACKGROUND

Functional Assessments WA, an Australian National Disability Insurance Scheme (NDIS) Provider self-employed business run by Nicole. Personally, Nicole has an immediate family member who is a NDIS participant and therefore fully understands the challenges and frustrations navigating this system can cause.
Nicole is known to go above and beyond what is expected of a provider and takes a personal interest in developing a trusting and supportive relationship with all she interacts with. Nicole lives and breathes our core values of listening, respect and integrity.

CREATIVE STRATEGY

Developed around the keyword ‘capacity building’, the logo incorporates a multi-shades of green abstract rounded shapes. It represents the learning curve, the leaps bridging the ‘5 areas of functional assessment’.
The 5 arcs of different colours are for diversity, community and inclusion. Their placement is for ‘holistic’. Purposely linked within each to symbolise the importance to assess Physical, Cognitive, Employment, Education and Social/Recreational functions to ensure the best plan-design outcome possible.
The green colour palette is for restfulness, soothful, cheerfulness and balance and
healing. The shades are natural & toned down, giving off a calming and peaceful
feeling.
Although the design is primarily made of geometric forms, the sans serif font in use
has quirks that give it a lot of warmth, and singularity; making the brand easier to identify and more memorable.

SERVICES PROVIDED
  • Logo Design & Branding Identity

  • Stationery Design

  • Print Marketing Communications

  • Large Format & Signage Design

  • WordPress Website Design & Development

  • Event Marketing & Branding

  • Social Media Branding

VIEW LIVE SITE