Developed around the keyword ‘capacity building’, the logo incorporates a multi-shades of green abstract rounded shapes. It represents the learning curve, the leaps bridging the ‘5 areas of functional assessment’.
The 5 arcs of different colours are for diversity, community and inclusion. Their placement is for ‘holistic’. Purposely linked within each to symbolise the importance to assess Physical, Cognitive, Employment, Education and Social/Recreational functions to ensure the best plan-design outcome possible.
The green colour palette is for restfulness, soothful, cheerfulness and balance and
healing. The shades are natural & toned down, giving off a calming and peaceful
Although the design is primarily made of geometric forms, the sans serif font in use
has quirks that give it a lot of warmth, and singularity; making the brand easier to identify and more memorable.