Project Description
Hidden Valley Eco Lodge Spa
How we tackled the brief given to us.

Hidden Valley Eco Lodges came to us in need of a brand makeover, Their target market is middle-aged couples, looking for some “childless time alone”.
Hidden in the enchanting Jarrah forest of Kalamunda, the business is only at 20 minutes drive from Perth, the point-of-difference in their industry is the remoteness of it's location. The client requested earthy colour and a design easy to read.
Hidden in the enchanting Jarrah forest of Kalamunda, the business is only at 20 minutes drive from Perth, the point-of-difference in their industry is the remoteness of it's location. The client requested earthy colour and a design easy to read.
The design is based on the forest's calm and relaxing feel. The logo is inspire from the Tree of life's symbol combined with the yoga “Zen circle” that is symbolic of continuity and balance.
The peacefulness and relaxation is enhance by a careful choice of a green colour palette.
The fonts are indulgent and cursive to ease the global mood and make the identity friendly and inviting.
Brand Strategy
Brand Identity Design
Visual Identity Design
Corporate Communications
Signage Design
Print Design
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