PLAID Branding

PLAID Independent Support Coordination is an Australian National Disability Insurance Scheme (NDIS) Provider business based in Perth WA seeking the development of a complete brand identity and visual identity prior the business launch.

Developed around the keyword ‘intertwined’, this concept incorporates a stylised shamlock shape and four colourful sub-elements integrated within.
It represents the benefits of support coordination to ensure the best plan management outcome possible for consumers. The interlocking shape is for holistic and unity; the embedded colourful shapes are for diversity, community and inclusion.
As a whole, the logo represents the ‘balance’ between the different aspects of our life’s challenges and successes, between capacity-building goals and inner aspirations, between the community and the consumer.
The colour violet is for spiritual fulfillment, for harmony of the mind and the emotions(soul), contributing to mental balance and stability.
The geometric sans serif font reinforces the notion of ‘integrated balance’. Its round shapes enhance the brand’s friendliness, humanity, and openness.