Project Description
Prana Yoga 2020
How we tackled the brief given to us.
Prana Yoga is a 10 year old yoga studio and requested our help to revamp their logo to include a mandala alongside their existing yogi brandmark. The new brand identity must convey the following image: friendly, organic, genuine, authentic, real, grounded, welcoming. The business want to distinguished themselves from the trendy, fashion yoga classes designed for people that are more looking for a fitness class.
Brand Strategy
Brand Identity Design
Print Design
Signage Design
