Project Description

Prana Yoga Rebrand

PROJECT BACKGROUND

Prana Yoga is a 5 year old yoga studio. The new brand identity must convey the following image: friendly, organic, genuine, authentic, real, grounded, welcoming. Prana Yoga want to distinguished themselves from the trendy, fashion yoga classes that are popping out of the ground everywhere, with inexperienced teachers and students that are more looking for a fitness class than anything else. Prana Yoga is all about becoming real, and is seeking a customer base of student that want to improve themselves, and embrace the real meaning of Yoga.

CREATIVE STRATEGY

A unique mandala brand identity to proudly display their logo design at the front of their specially built yoga room in form of signage, painting and decal.

SERVICES PROVIDED
  • Logo Design & Branding Identity

  • Brand Application

  • Signage Design & Advisory

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